Handbook of Research on Applied AI for International Business and Marketing Applications

Handbook of Research on Applied AI for International Business and Marketing Applications

Release Date: September, 2020|Copyright: © 2021 |Pages: 702
DOI: 10.4018/978-1-7998-5077-9
ISBN13: 9781799850779|ISBN10: 1799850773|EISBN13: 9781799850786
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Description & Coverage
Description:

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient.

The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

Coverage:

The many academic areas covered in this publication include, but are not limited to:

  • Algorithms
  • Artificial Intelligence
  • Customer Service
  • Data Mining
  • Diversification
  • Globalization
  • Human Resource Management
  • Internationalization
  • Machine Learning
  • Risk Management
  • Supply Chain Management
Table of Contents
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Editor/Author Biographies

Bryan Christiansen is the Chief Executive Officer of Tactical Systems, LLC in Indiana, USA. A former business lecturer at universities in Russia, Turkey, and the USA, he has traveled to 41 countries where he has conducted international business since 1985 in multiple languages and various industries with Global 500 firms and smaller. Christiansen received his Bachelor of Science degree in Marketing at the University of the State of New York in 1996 and his MBA degree at Capella University in 2003. The author of 29 Scopus-indexed Reference books on business, cultural studies, economics, and psychology, he is fluent in Chinese, Japanese, Spanish, and Turkish. Christiansen is currently working with a Russian theoretical mathematician on a new economic model for developing nations.

Tihana Škrinjarić, PhD, is employed as an assistant professor at the Department of Mathematics at the Faculty of Economics and Business of the University of Zagreb. Her research areas are risk management, econometrics and financial economics, with special focus on regime switching methodology and portfolio management. She has published more than 80 publications in the abovementioned research areas; she has participated at dozen of international conferences on econometrics and operational research. Tihana has been a member of the Croatian Operational Research Society and the Croatian Statistical Association.

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