Analyzing the Effectiveness of Pharmaceutical Marketing Using Business Intelligence Methods

History Of Development And Marketing In The Pharmaceutical Industry

Today’s drug development model had its origins in the mid 20^th century, after the discovery of life-saving medicines like penicillin and insulin. The onset of World War II encouraged U.S. and European pharmaceutical companies to invest their research and development dollars in drug categories such as analgesics and antibiotics. Pharmaceutical manufacturers at this time had full support of the government, who even sponsored many R&D efforts and provided funding for mass production of these new therapies (Walsh, 2010).