Call for Chapters: Integrating AI-Driven Technologies Into Service Marketing

Editors

Vipin NADDA, University of Sunderland, United Kingdom
Pankaj Tyagi, Chandigarh University, India
Amrik Singh, Lovely Professional University, India
Vipin Singh, VIT University, India

Call for Chapters

Proposals Submission Deadline: June 16, 2024
Full Chapters Due: August 18, 2024
Submission Date: August 18, 2024

Introduction

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier, particularly in the context of emerging economies. This edited volume will deal with the intricate nexus between AI technologies and service marketing strategies, offering a comprehensive exploration of their synergistic potential and implications within the dynamic landscapes of emerging economies. Drawing upon multidisciplinary perspectives from esteemed scholars and practitioners, this work will present a nuanced understanding of how AI technologies are reshaping traditional paradigms of service marketing in emerging economies. The book will elucidate the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It will underscore the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. By explaining best practices and emerging trends, the contributor will offer invaluable insights into leveraging AI-powered tools and platforms to enhance service delivery, optimize resource allocation, and cultivate sustainable competitive advantages in rapidly evolving market environments. Also, this edited volume will critically examine the challenges and opportunities inherent in the integration of AI technologies into service marketing practices within the unique socio-economic contexts of emerging economies. From issues pertaining to data privacy and ethical considerations to infrastructural constraints and skill shortages, the book will navigate the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Through its exploration of AI-driven strategies for customer engagement, market segmentation, and resource optimization, the volume will catalyze informed decision-making and strategic innovation, ultimately fostering sustainable growth and development within dynamic socio-economic contexts. This edited volume will serve as an indispensable resource for academics, policymakers, and industry professionals seeking to navigate the transformative nexus of AI technologies and service marketing dynamics within the vibrant landscapes of emerging economies. With its blend of theoretical insights, empirical analyses, and practical guidance, this volume will pave the way for informed decision-making and strategic innovation in the pursuit of sustainable growth and development.

Objective

The objective of this edited volume is to explore the intersection of artificial intelligence (AI) and service marketing, providing insights into the transformative potential of AI-driven technologies in enhancing service delivery and customer experiences. By bringing together diverse perspectives from academia and industry, this book aims to offer a comprehensive understanding of how AI can be effectively integrated into service marketing strategies to drive innovation, improve operational efficiency, personalize customer interactions, and ultimately, foster sustainable competitive advantage in today's dynamic marketplace. Through theoretical frameworks, empirical research, and practical case studies, this volume seeks to equip scholars, practitioners, and policymakers with actionable insights and strategies to navigate the evolving landscape of AI-driven service marketing, paving the way for organizations to thrive in an increasingly digitized and customer-centric world.

Target Audience

The intended audience for will volume will be scholars, researchers, and educators across diverse academic disciplines, including marketing, economics, business administration, and information technology. This book aims to fulfil the requirements of learners at higher education institutions, especially at undergraduate and postgraduate levels (2500+ universities) in emerging economies. The industry practitioners, business leaders, and entrepreneurs operating within emerging economies stand to gain practical guidance and actionable insights for leveraging AI technologies to enhance service marketing strategies, optimize operational efficiency, and drive sustainable growth in dynamic market environments. Additionally, policymakers and government officials involved in economic development, technology adoption, and regulatory frameworks will find the book instrumental in informing policy decisions and strategic initiatives aimed at fostering the responsible integration of AI technologies into service marketing practices.

Recommended Topics

Sample Topics (But not limited to) AI-Powered Customer Engagement Strategies: Enhancing Market Presence in Emerging Economies Ethical Considerations in AI Adoption for Service Marketing in Developing Nations Innovative Approaches to Market Segmentation Using AI in Emerging Economies Data Analytics and Insights: Leveraging AI for Competitive Advantage in Service Marketing Personalization Paradigm: AI-driven Service Customization in Emerging Markets AI Adoption Challenges and Strategies for Service Industries in Developing Nations Resource Optimization Through AI: Improving Efficiency in Service Delivery Building Trust and Transparency: Ethical AI Practices in Service Marketing Cross-Disciplinary Perspectives on AI Integration: Insights from Emerging Economies Human-AI Collaboration: Enhancing Customer Experiences in Emerging Markets AI-Driven Branding Strategies: Positioning for Success in Developing Economies Predictive Analytics in Service Marketing: AI-Driven Forecasting Techniques AI for Social Good: Community Impact Initiatives in Service Marketing Reskilling Workforce for AI Adoption: Training Initiatives in Service Industries AI-Enabled Market Research: Insights for Decision-Making in Emerging Economies Keywords: Artificial Intelligence Service Marketing Emerging Economies Integration Technological Advancements Customer Engagement Market Segmentation Personalization Innovation Digital Transformation Data Analytics Sustainable Growth Competitive Advantage Market Dynamics Ethical Considerations Resource Optimization Cross-disciplinary Perspectives Economic Development AI Adoption Strategic Innovation

Submission Procedure

Researchers and practitioners are invited to submit on or before June 16, 2024, a chapter proposal of 1,000 to 2,000 words clearly explaining the mission and concerns of his or her proposed chapter. Authors will be notified by June 30, 2024 about the status of their proposals and sent chapter guidelines.Full chapters are expected to be submitted by August 18, 2024, and all interested authors must consult the guidelines for manuscript submissions at https://www.igi-global.com/publish/contributor-resources/before-you-write/ prior to submission. All submitted chapters will be reviewed on a double-anonymized review basis. Contributors may also be requested to serve as reviewers for this project.

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Integrating AI-Driven Technologies Into Service Marketing. All manuscripts are accepted based on a double-anonymized peer review editorial process.

All proposals should be submitted through the eEditorial Discovery® online submission manager.



Publisher

This book is scheduled to be published by IGI Global (formerly Idea Group Inc.), an international academic publisher of the "Information Science Reference" (formerly Idea Group Reference), "Medical Information Science Reference," "Business Science Reference," and "Engineering Science Reference" imprints. IGI Global specializes in publishing reference books, scholarly journals, and electronic databases featuring academic research on a variety of innovative topic areas including, but not limited to, education, social science, medicine and healthcare, business and management, information science and technology, engineering, public administration, library and information science, media and communication studies, and environmental science. For additional information regarding the publisher, please visit https://www.igi-global.com. This publication is anticipated to be released in 2025.



Important Dates

June 16, 2024: Proposal Submission Deadline
June 30, 2024: Notification of Acceptance
August 18, 2024: Full Chapter Submission
September 22, 2024: Review Results Returned
October 20, 2024: Final Acceptance Notification
October 27, 2024: Final Chapter Submission



Inquiries

Vipin NADDA University of Sunderland nkvip2@gmail.com Pankaj Tyagi Chandigarh University pankaj.tsm@gmail.com Amrik Singh Lovely Professional University amrikmhm@gmail.com Vipin Singh VIT University vipinsingh2228@gmail.com

Classifications


Business and Management; Computer Science and Information Technology; Education; Social Sciences and Humanities
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