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Chapter 608

Encyclopedia of Information Science and Technology, Second Edition

Express delivery of products made with highly efficient transportation systems after an online order is received.

Published in Chapter:

Triangular Strategic Analysis for Hybrid E-Retailers

In Lee (Western Illinois University, USA)

Source Title: Encyclopedia of Information Science and Technology, Second Edition

DOI: 10.4018/978-1-60566-026-4.ch608

Abstract

Based on a number of e-channel case studies and strategic management theories, this short article presents (1) an overview of a triangular strategic analysis and (2) an example application of the triangular strategic analysis with an Office Depot case study. Data on the Office Depot’s e-channel strategy and implementation were collected through secondary sources such as trade journals and Office Depot’s official publications. The triangular strategic analysis consists of (1) competitive forces analysis, (2) resource base analysis, and (3) critical success factor analysis

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