This book bridges the gap between theoretical knowledge and practical application of using AI and machine learning in marketing, and supply chain management. It targets graduate and postgraduate students seeking a deep understanding of how emerging technologies can revolutionize these fields, as well as professionals in industry looking to leverage AI and machine learning for competitive advantage. AI and ML can revolutionize marketing and supply chain management by transforming the way businesses operate. While AI simulates human intelligence in machines, ML enables systems to learn from data without explicit programming. These technologies have evolved over the years to leverage advancements in algorithms, computing power, and data availability. In marketing and supply chain management, AI and ML empower businesses to analyze consumer behaviour, personalize experiences, optimize advertising strategies, forecast demand, manage inventory, plan routes, and mitigate risks. Thus, businesses can enhance efficiency, accuracy, decision-making, customer engagement, and cost-effectiveness when integrating AI and ML in marketing and supply chain operations. This drives success in the dynamic marketplace.