Leveraging AI for Effective Digital Relationship Marketing

Leveraging AI for Effective Digital Relationship Marketing

José Duarte Santos, Paulo Botelho Pires, Nicholas Grigoriou
Pages: 360
DOI: 10.4018/979-8-3693-5340-0
ISBN13: 9798369353400|ISBN13 Softcover: 9798369353417|EISBN13: 9798369353424
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Editor/Author Biographies
José Duarte da Rocha Santos received his PhD in Management from Vigo University. He also holds MSc in Marketing and a bachelor’s degree in Business Sciences. Between 1987 and 2002, he played various roles in sales, marketing, and management of companies in the information technology sector. From 2003 to 2018, he performed the functions of a management and marketing consultant. Since 1999, he has been a professor in higher education in Portugal in the fields of management and marketing. He is currently a marketing professor at the Accounting and Business School of the Polytechnic of Porto (ISCAP/P.PORTO). He is also a senior researcher at the CEOS.PP - Centre for Organizational and Social Studies of the Polytechnic of Porto, Portugal. His main areas of research are strategic marketing, relational marketing and digital relationship strategies.
Paulo Botelho Pires holds a Ph.D. in Management, a Master's degree in Marketing, and a degree in Systems Engineering and Computer Science. He has edited several books and academic journals and published several papers, chapters and books. He has taught marketing at the university level, with interests in e-commerce, digital strategy, customer experience, and artificial neural networks applied to marketing. Currently, he is a professor of marketing at Porto Accounting and Business School (ISCAP/IPP) and a senior researcher at CEOP.PP (The Center for Organizational and Social Studies).
Nicholas Grigoriou has over 30 years of academic and practical marketing and international marketing experience in the banking, furniture, petroleum and education industries. Prior to entering academia, Nicholas held marketing roles in the banking, commercial furniture, and petroleum refining industries. Nicholas was awarded a doctorate degree in philosophy from Swinburne University in 2013. His doctoral. research investigated how packaged food and beverage exporters make product customisation and standardisation decisions for export to China. His academic research interests are in new product development and branding. Nicholas has represented the Monash brand name in and administrative capacity in Guangzhou, China and as an academic in Kuala Lumpur, Malaysia. Nicholas has published peer reviewed research in top ranking academic journals, and has served as a Visiting Professor at IESEG (Lille, France) March 2006, October 2011, February 2012 and 2014 (Lille and Paris) teaching “Doing Business in China” course.
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