Emerging Trends in Food and Agribusiness Marketing

Emerging Trends in Food and Agribusiness Marketing

Satish Chandra Pant, V. G. Venkatesh, Priyanka Panday, Gargi Pant Shukla, Shiba Prasad Parhi
Pages: 300
DOI: 10.4018/979-8-3693-6715-5
ISBN13: 9798369367155|ISBN13 Softcover: 9798369367162|EISBN13: 9798369367179
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Description & Coverage
Description:
Overview:

The proposed book would be a key resource for students, entrepreneurs, and professionals in the agribusiness and agri-marketing sectors. It would focus on the unique challenges and opportunities in marketing within the agriculture industry. The book would aim to blend traditional marketing principles with the nuances and emerging trends specific to agribusiness.

Target Audience:

Students pursuing an MBA in Food and Agribusiness/Agri Marketing/Agri entrepreneurship, Master in agri-extension, Bachelor in agriculture and allied courses, marketing professionals working in the domain of agriculture, food business, and agribusiness, entrepreneurs in the agribusiness sector, agribusiness consultants and policymakers.

Coverage:
Coverage forthcoming
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Editor/Author Biographies
Satish Chandra Pant is an Associate Professor at Doon Business School, Dehradun, (India). He served the National Institute of Agricultural Marketing, India from 2017 to 2021 in the capacity of Assistant Professor. He is an alumnus of G.B. Pant University of Agriculture and Technology, Pantnagar, Uttarakhand (India), holding a doctorate in Management and Agribusiness Management with more than decades of academic experience. Dr Pant has been connected with several National and International institutions for delivering sessions/various short modules to the agricultural officers, faculty, extension functionaries, farmer producer organizations, cooperatives and PG/UG students in the domain of agricultural marketing. He has published over 10 research articles and presented several research papers in seminars/ conferences/symposium organized by reputed institutions.
V G Venkatesh is a Full Professor of Supply Chain Management at EM Normandie Business School, France, with a special interest in agricultural supply chains and digitalization. He is a certified supply chain professional from (SCC-APICS). He holds a doctorate in management (global sourcing and sustainability) from Waikato University, New Zealand. He is an editorial member of many reputable journals and has published 60+ articles in journals and practitioner-based outlets. He is a Chartered member of the Institute of Logistics and Transport and a visiting professor at various globally reputable schools.

Priyanka Panday is currently working as Assistant Professor (HR/Marketing) at Doon Business School, India. She has over 7 years of work experience in research and academics. She has submitted her Ph.D. in the area of talent management. She has previously taught at Chandigarh University, Mohali, India. Her teaching pedagogy emphasizes on a ‘Learning Mindset’ and ‘Experiential Learning’. Some of the subjects and courses taught by her are Training and Development, Talent management, Managing Organizational Change and organizational development, her research interest includes workforce bullying, employee relation, and gender diversity’. She has published research papers and articles in reputed international publications.

Gargi Pant Shukla holds a Doctorate and MBA in Finance. She works as an Assistant Professor (Accounting & Finance) at Swami Rama Himalayan University, Dehradun. She is a certified trainer for financial awareness and Education. Her research work has been published in some of the leading SCOPUS/ WoS and ABDC Category Journals. Her cases have been published in Case Centre, UK.
Shiba Parhi is an Associate Professor at Adani University, Ahmedabad, India. He holds a doctorate in Business Administration from Aligarh Muslim University, India, with more than two decades of experience in Business Analytics and Decision Science. He has successfully completed two funded research projects under IIM Ahmedabad and has numerous scholarly publications in national and international journals. He has been invited as track chairperson in several national and international conferences.
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