Marica Mazurek

The author´s research interest is competitiveness of tourism destinations, place marketing, place branding. She participated in the academic exchanges in Canada at Brock University and the University of Waterloo. She is a member of the Central European Association of Canadian Studies and the author of several academic Scopus publications and book chapters in Emerald or Cambridge Scholar Publishing and the author of the book Models of Branding and their Application. She is a founding member of EATSA (European Asian Tourism Studies Association). The PhD. thesis defence was at the Zilina University, Slovakia and her contemporary affiliation is with the University of Zilina as a researcher and editorial board member of the Scopus Journal Communications (Scopus journal).