Lagnajita Chatterjee

Lagnajita Chatterjee is currently an Assistant Professor of Marketing at Worcester State University. Their research currently focuses on digital marketing within contexts such as Fintech, Healthcare, Education, Fashion and Social Media. They are particularly interested in the psychological underpinnings of consumer decisions. Their work evolves experimental and survey methods with an aim of theory development and application identification.

Publications

Multi-Sector Analysis of the Digital Healthcare Industry
Multi-Sector Analysis of the Digital Healthcare Industry
Lagnajita Chatterjee, Nidhi Gani. © 2024. 302 pages.
In the wake of the digital healthcare revolution, a critical challenge has emerged: the lack of a comprehensive understanding stemming from fragmented research. Despite the...
Digitization of Mental Health Services: A Business Perspective
Digitization of Mental Health Services: A Business Perspective
Lagnajita Chatterjee, Rumela Sengupta. © 2023. 30 pages.
The increase in awareness about mental wellbeing has necessitated an evolution in the services supporting patient-care needs. Digital innovation has provided the opportunity to...