Arokiaraj David

Arokiaraj DavidArokiaraj David serves as an Associate Professor of Al Tareeqah Management Studies in UAE. He has successfully cleared the UGC-National Eligibility Test for Lectureship (NET) and has been honored with the Junior and Senior Research Fellow (JRF and SRF) titles. With over a decade of teaching and research experience, his areas of expertise include Green Marketing, Consumer Behavior, Product & Brand Management, Global Marketing, Retail Management, Strategic Management, Data Analytics, Sustainable Practices, Resources Management, Product Development, Environmental Responsibility, and General Management. Dr. David has authored more than 60 research articles, including 18 published in Scopus, 8 in ABDC, and 5 in Web of Science. He has also contributed to 11 book chapters, published 4 books, registered 7 patents, and received 1 copyright and 1 consultant project. He is proficient in various research tools and techniques, such as SPSS, AMOS, E-Views, STATA, and PLS-SEM and has hands-on experience in both primary and secondary data analysis. Recently, Dr. David has been recognized with the Best Research Award, Young Academician Award, and Young Scientist Award.

Publications

Generative AI for Transformational Management
Generative AI for Transformational Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2025. 320 pages.
The business world today is changing at a breakneck pace. Traditional management practices need help keeping up with the uncertainties and complexities of the digital age....
Integration of Artificial Intelligence in the Financial Sector
Integration of Artificial Intelligence in the Financial Sector
Mohammad Kashif, Arokiaraj David, Vijay Prakash Gupta, Shahid Alam. © 2024. 13 pages.
Artificial intelligence (AI) refers to the development of computer systems that can perform tasks that typically require human intelligence. Learning, reasoning, problem-solving...
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 22 pages.
This research investigates the adoption of mobile augmented reality in tourism (MART) utilizing the unified theory of acceptance and use of technology two (UTAUT2) framework....
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Transforming the Travel Landscape: Smart Contracts in Tourism Management
Jeganathan Gomathi Sankar, Arokiaraj David. © 2024. 21 pages.
This chapter explores smart contract integration in tourism, examining its current state, applications, challenges, and future trajectories. Leveraging blockchain, smart...
From Hesitation to Integration: Understanding Digital Healthcare Adoption
From Hesitation to Integration: Understanding Digital Healthcare Adoption
Jeganathan Gomathi Sankar, Arokiaraj David, G. Shrutimeena. © 2024. 32 pages.
Amid the ongoing digital transformation, the adoption of digital healthcare technologies has emerged as a fundamental force in reshaping healthcare services and elevating patient...
Utilization of Robo-Advisory Tools in Decision Support Systems
Utilization of Robo-Advisory Tools in Decision Support Systems
Mohammad Kashif, Arokiaraj David, Md. Sikandar Azam, Sanjeet Kumar. © 2024. 14 pages.
Decision Support Systems are essential tools for helping business organizations navigate the decision-making processes. Through the use of technology, Decision Support Systems...
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Application of Drone Technology in Agriculture: A Predictive Forecasting of Pest and Disease Incidence
Ganeshkumar C., Arokiaraj David, Jeganathan Gomathi Sankar, Manjunath Saginala. © 2023. 32 pages.
The study examines the use of drone technology in agriculture to predict the occurrence of pest and disease outbreaks. The purpose of the study is to comprehend competition...
Adoption of Big Data Analytics: Determinants and Performances Among Food Industries
Adoption of Big Data Analytics: Determinants and Performances Among Food Industries
Ganeshkumar C., Jeganathan Gomathi Sankar, Arokiaraj David. © 2023. 17 pages.
The study presents the results of the work undertaken to analyse constructs that make the companies adopt big data in the food industry towards the financial and market...
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Examining User Understanding and Perceptions of E-Commerce Data Privacy, Security, and Protection
Jeganathan Gomathi Sankar, Arokiaraj David, P. Valan. © 2023. 27 pages.
The objective of this study is to investigate the level of understanding that internet users have regarding data privacy, security, and protection. The study aims to determine...
Exploring the Challenges and Adoption Hurdles of Blockchain Technology in Agri-Food Supply Chain
Exploring the Challenges and Adoption Hurdles of Blockchain Technology in Agri-Food Supply Chain
C. Ganeshkumar, M. Rajalaksmi, Arokiaraj David. © 2023. 14 pages.
The need for a transparent and secure system in the agri-food supply chain has led to the exploration of blockchain technology as a feasible solution. Food contamination...
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Measuring the Service Quality of Artificial Intelligence in the Tourism and Hospitality Industry
Jeganathan Gomathi Sankar, Arokiaraj David. © 2023. 23 pages.
The tourism industry is rapidly adopting artificial intelligence (AI) to enhance customer experiences and improve service delivery. However, the adoption of AI has raised...
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Assessing Water and Sanitation Service Quality at Pilgrimage Sites After COVID-19: An Empirical Investigation
Jeganathan Gomathi Sankar, Arokiaraj David, Rajesh Ramasamy. © 2023. 20 pages.
This empirical investigation focuses on assessing the quality of water and sanitation services provided by hotels located on pilgrimage sites, especially after the COVID-19...